Google My Business is an online platform that lets businesses manage their online presence across the Google ecosystem. How to go about asking customers to leave you reviews on Google Business? How to claim your business listing on Google? How to set up your Google My Business account? What are the major features and benefits of Google My Business? What kind of business information can you add to your Google business listing? In this post, we will learn how businesses can get started with Google My Business - from creating their listing to scheduling Google My Business posts. Moreover, it allows potential customers to get in touch with you directly, know the opinions of past customers, plan their visit effectively, navigate directly to your business location, and more. It guarantees you more visibility on both Google Search and Google Maps. How do you ensure you are visible on Google Search?Īccording to Moz’s local search ranking factors survey, getting listed on Google My Business is one of the biggest drivers of local SEO success. Why? 92 percent of customers compare businesses online before making a purchase decision, the majority of which relies solely on Google Search. You can also take advantage of linking opportunities to other business directories.When you’re a small business owner, you just can’t afford to overlook Google My Business. Check all titles, headings, and content for relevant keywords and local focus. Website optimization: Local SEO on your website also improves the visibility of your Google business registration.Active profiles are better placed in the ranking. Customer care: Use the messaging function in the Google My Business management tool to communicate directly with (potential) customers and respond to customer reviews.It’s a good idea to keep company information and spelling of products or services consistent online. Consistency: Google compares your details with other online business sites and ranks your company as more trustworthy if all information matches.Communicate specific offers or special promotions in the description to set yourself apart from other sellers. Unique Selling Points: The Google business listing is a unique opportunity to showcase your business online.It’s worth hiring a photographer to showcase your salesrooms or products perfectly and add a competitive edge. Professional images: Post high-quality photos that appeal to potential customers.Besides contact details, opening hours, and range of services, you can add attributes such as online appointment scheduling. Complete profile: Ensure that your Google company registration is complete so that potential customers have all the important information on hand.To ensure that your business ranks as high as possible and leaves a good impression on Google Maps, follow these tips: This is a block of information that highlights the top 3 companies in the region that match a user’s search query. A well-maintained business profile gains attention and ends up in the Local Pack in Google searches. Valuable insights for search engine optimization with access to data on the search behavior of potential customers.Ī Google Business registration alone is not enough to take full advantage of the marketing tool.Information management via user-friendly Google My Business dashboard.Improved customer care through direct exchange with customers and easy management of ratings.Trustworthy company appearance through a well-maintained Google business listing and Google verification.Improved online visibility through better ranking in local search results and integration in Google Maps.Simplified appointment setting and integration of photos, service offerings and other attributes integrated as part of your Google company listing.Free marketing tool, that lets you influence your company presence on Google.The advantages of a Google business registration include: In return, Google users can rate your business and leave reviews. By setting up a Google company profile, you can control your business presence on Google Search and Google Maps and address new customers. A Google company entry contains the most important information about your business, such as contact details, location, and range of services. The platform is an interface between Google and businesses and acts as a digital business directory. Google My Business is a tool aimed at businesses.
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